The smallest iPad Pro starts at $ 150 more than the previous generation. MacBook Air is $ 200 extra, Mac Mini is $ 300 extra, and Apple Pencil is $ 30 extra.
"They are looking to differentiate and say that we do not want to compete with everyone at the lower end, we want to sell something unique," said Wayne Lam, an analyst at IHS Markit.
There are practical reasons for price increases. Some of the accessories inside the devices cost just more to produce. Apple also tries to accumulate exciting – but expensive – new features that may or may not be necessary, such as a fingerprint sensor on a laptop.
But for MacBook Air and Mac Mini, it is also a strategic decision by Apple to try to differentiate itself into a full and aging PC market. Most computers are quite interchangeable on the Windows side, Lam said, and many compete with prices for their similar products. Apple seems to be going in the opposite direction, raising prices to more "ambition" amounts and becoming a luxury brand.
The iPad Pro may have had the most amazing change in bundle prices. The new device starts at $ 799, but a fully defrauded 12.9-inch iPad Pro with a terabyte of storage and cellular connectivity costs $ 1,899.
This could be a sign of the future of mobile computers. Powerful tablets have the potential to replace even more laptop sales. But it is also possible that tablets could lose the increasingly giant phones. Apple continues to make some design choices that keep separate the two product lines, such as not adding a touchscreen to laptops – but that could change underneath the road.
"This is an area of their product line that we do not know very well about where the final game is for them, or they are going to keep two separate platforms," said Lam.
Finally, investors have to worry. Most people who need personal computers already have their own and Apple makes money from regular upgrades. To compensate for any reduction or decrease in sales, Apple can use price increases for transaction volume for revenue and make shareholders happy.