facebook: India votes in 2019: Facebook action also hits the "right" pages

BENGALURU: Facebook's crackdown on Monday significantly affected not only the pages and accounts that seemed to promote the views of the Congress of the Communist Party and its military establishment in Pakistan, but also a "large number" of Rightleaning pages in India.

These pages had an estimated reach of "at least 200 million" and, in some cases, digital businesses deserve a little bit of redness. These pages concerned content that was largely super-BJP but did not have any formal affiliation to the ruling party. The actions were alongside Facebook's announcement to republish The Eye Eye, a Facebook page linked to employees of an Ahmedabad-Silver Touch-based IT company.

ET collected this information after talking to many content entrepreneurs who were affected by Facebook's action. These people spoke a record.

Facebook, as head of cyber security policy, said on Monday, 227 pages and 94 bills from India for violating its policies against unwanted messages and false statements.

These pages, said Facebook, "are involved in behavior that violates our policies." This behavior includes the use of bogus accounts, multiple accounts with the same names, impersonation, malicious links, and "huge amounts of content being distributed to a network of clusters and pages to promote traffic to the sites they are linked to."


Most entrepreneurs behind the right views had numerous pages intended for BJP, Pro-Narendra Modi or pro-Hindutva. The violation of their behavior, which was detected by the Facebook algorithm, would involve cross-publishing content on several pages that belonged at about the same time. The suppression was not against 'false news' or 'content', but it was mainly about 'behavior'.

Some of these Facebook pages include those managed by MyNation, a portal belonging to the Asianet News Network. Some other pages recorded include Post Card, Dainik Bharat and Nation Wants NaMo.

Unofficial estimates, according to several people spoken by the ET, suggest that pages with the right pitch of 200 million "likes" have been removed from Facebook. Each of the ET producers spoke to belong to multiple (20-30) pages with 12-15 million "likes" for each one. These have been incorporated into digital properties over the last four years, thanks to the high participation of users in the political content and Facebook's Instant Articles feature.

A Delhi-based content entrepreneur, who was on 12 million "fictitious" pages downloaded from Facebook, told ET: "Most of my pages were considered pro-Modi or pro-Army Two days ago, Facebook has asked us to remove content about the Venezuelan crisis and the crisis in Iran, which we have not, at any rate, published in. Today we have been scanned and removed without any notice. "

He added that these entrepreneurs will use their other Facebook pages to realize the issue, in addition to sending Facebook to a legal announcement. "What other choice do we have? We've spent lac and crooks that build these pages, and now they're all gone."