Google just bought Fitbit – and all its assets – for $ 2.1 billion



We look forward to reaching Google Fitbit from Wear OS Fitbit from Google in 2021.

We look forward to Google Fitbit from Wear OS Fitbit from Google coming in 2021. (Fitbit /)

For people who aren't closely following mobile and fitness trackers, the phrase "Fitbit" has become a term for any device that does not wear Apple that you monitor. After all, the company has been doing its thing since 2007, when the space was much less crowded. However, this week, Google dropped $ 2.1 billion to buy Fitbit in hopes of boosting its Wear OS platform.

Until now, we used to buy other companies from Google. In fact, in January, it bought another smartwatch-related company from Fossil for $ 40 million. The Fitbit market is huge. Millions of users trust Fitbit with data on their health, including sensitive topics such as menstrual cycles. Now, this data is transferred to Google. However, Fitbit specifically called for the idea that the health data customers provided would not help the ads target. At least for now.

What does this mean for Fitbit users? It's hard to say right now, but it seems like everything should be work as usual for a while. Fitbit just announced some new material a few months ago and started rolling out its subscription support service and they are still showing up regularly.

Google bought the smart Nest thermostat in 2014 and we are really seeing the full results of this acquisition right now. In 2019, Google moved many of its home products under the Nest brand. It also changed the way third-party products were integrated into the smart home platform, which caused some problems with devices that were previously operating as expected.

If you're thinking of buying a new Fitbit, you might still be okay to do so. If you are currently using a Fitbit and you are not sure where your health data is going, see the Fitbit statement for more details and then decide for yourself.

If you're thinking of getting an Apple Watch during all of this, I still recommend the Series 3 because you can get it cheap enough and it doesn't have ECG sensors in it, which take it from being a fun and useful gadget to a scary and serious medical device.

Google's big market isn't the only game in town when it comes to technology news. Here's a quick look back at other things you may have missed while taking your 10,000 steps each day.

Listen to the latest episode of the Techathlon podcast.

Halloween is officially over, but you can relive Dracula's favorite vacation with the latest Techathlon. We eat logs that taste like dead bodies, trying to embody the dead technology product and explore some damn technological terms. Listen to the player above or subscribe to the Apple Podcast.

Start watching Apple TV +

Disney's streaming service is rolling out later this month, but Apple's TV + service is live right now. It costs $ 4.99 a month, but you can get a free year if you buy an Apple device such as an iPad, iPhone or Mac or Apple TV. You will only get a few impressions for now, but now is such a good time to sign up, forget about it and then pay it off forever.

Twitter has banned political ads

While Mark Zuckerberg is taking the heat for not controlling Facebook's policy, Twitter has completely banned the practice. What exactly does that mean? You. Please check back later.

We've tried the new AirPods Pro

Apple surprised everyone with the announcement of the new AirPods Pro headphones. After some time with them, I can say that noise cancellation is excellent and they don't fall as easily as they used to. Look for a complete overview on the road.

Samsung has announced more collapsing phone concepts

Undeniable by the fact that the Galaxy Fold was not very good at wrapping, Samsung showed more versatile smartphones, including a model that was shaped like an old school flip phone.

IOS 13.2 has taken a bite out of new emojis on your phone

Nearly 400 most adorable emojis appeared on iPhones with the release of 13.2. The selection includes more options for skin tones, gender representation and other welcome additions.

DJI announced a really tiny drone

The new djone of the DJI Mavic Mini is small enough that operators will not need to register the device before reaching the sky. We look forward to a full review, if the wind dies enough to fly it won't send it flying into the forest.

Facebook is processing MRI faster

We've taken a deep, exclusive dive into the world of AI-based magnetic resonance scans, which Facebook and NYU have been working on for more than a year. The result; Using AI could someday allow technicians to run MRI machines faster, because machine learning seems to be able to produce usable images from less data.