I have written about online interior design services before, a few years ago there were some tech companies that tried to market the design online but it seemed to have changed regularly. One of them started out as an affordable service for homeowners, but I see that it is now rolling out their services and targeting homeowners, Airbnb and developers.
Personally, I think online interior design is just starting out, it's just that the current promotions don't really work for the public. These services are now very cheap – under £ 200 a room and in some cases only £ 75 for a room design. While I understand that there are some very talented interior designers working for these companies, but with these rates they do not have enough time to connect with a customer, understand and interpret a brief description about design and procurement.
What is the offer, who is the customer?
The design process is time consuming, there is a lot of communication, understanding and thinking that goes into designing a place that really works for the client. Only through this process will the customer feel valued. And that makes me want to propose that web designers should increase their rates so that they can budget for this extra time.
Years hungry, technologically savvy, regardless of HENRY's position (high earners, not rich yet), would want to join a professional, experienced interior design team that does not require too much of their own to face the time.
With a clever offering of moodboards, design concepts, spatial planning and floor plans, 3D / CGI lists, and shopping lists, this service is definitely something to grow. And of course, there is still the virtual reality that needs to be considered, which will be a game-changing player in the interior design business.
Internet Designing Challenges
The challenge here for traditional interior design companies is that many of their profits are made at the FF&E stage of the project rather than in the design process. So, issuing a customer with a shopping list to go with it means that designers do not earn 20% of commission on purchases.
There are of course ways around this to make life easy for the designer and the client. You could have a mix of your own product, product inventory and online shopper agreements. There are also many procurement agencies working with designers on this aspect of the project.
Working as an interior designer online means that you are not on site or sometimes not in the same city or town as your client. Measuring before you start working on plans is a real challenge, and I recommend sending someone to professionally measure your clients' space.
At the same time, if you are recommending paint colors, new window treatments, floors, etc. then you should be ready to issue trading instructions and instructions.
Just sticking to the interior style will eliminate the above two challenges, but it also means that you are not making a lifestyle change for your client, and your value is falling, and so is your pace.
A hybrid online interior design service
I always believe that alignment with prospective customers is always better and I recommend that you clearly state the limitations of your service. You do not want your customer to get to the stage of implementation and realize that they need to help them in the area. It is your responsibility to prepare your customer so that you can deliver what you have designed, or again, your value is reduced.
But the huge opportunity here is that you can find a broader customer base that is absolutely in love with your style and personality.
On a recent trip to the US for a bands design conference, I met and heard from several interior designers who have either added this type of service to their existing offering or just dropped out of the big studio and gone virtual.
The market is steadily growing for these services, but you need to think about what the customer wants and tailor your offer to it. A traditional email designing service is not what it is.
If you are an interior designer or architect and are thinking of creating a service like this, you need to ensure that you have a strong and robust social media strategy to find customers.
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