“Sports +” promotes the development and integration of sports industry innovation

In 2017, the integration of sports industry and other industries has become an economic hot spot. Sports + tourism, sports + culture, sports + education, sports + pensions… The sports industry has gradually become a new growth pole for stimulating domestic demand.

It is more popular in the circle of friends during the holidays than in the past, such as running, sunning, sunbathing, sunbathing, sunning and gliding. …… The public’s growing demand for sports and tourism diversified consumption, so that the Chinese tourism market in 2017 has completed the perfection from “eat and drink” to “tourism and entertainment” to “sports and health”. upgrade.

Nowadays, traveling on the side of “horse racing” has become a new social fashion. As everyone knows, the participants and spectators participating in the marathon have also brought huge economic benefits to the city’s catering, shopping, transportation, tourism, accommodation and other related industries. It is reported that Wuxi Marathon participates in 30,000 contestants every year, attracting more than 200,000 foreign visitors to the Xiguan Race and tourism. This year, the event brought direct economic benefits to Wuxi of about 143 million yuan.

Ice and snow, forests, lakes, rivers, wetlands, mountains, grasslands, Gobi, deserts, islands, etc. are all natural conditions for the development of sports tourism. Many of the economic developments in areas rich in these natural resources are relatively backward. Even in poverty. On the basis of protecting the ecology, we should make full use of the unique natural resources and traditional human resources in these areas to create a unique sports tourism industry, form a virtuous circle of gathering resources, attracting investment and stimulating consumption, which can effectively increase employment and income. To promote the development of the local economy and society and achieve the goal of getting rid of poverty and getting rich. It is understood that during the “Xuan Zang Road” event, the employment of the event in Guazhou County, Jiuquan City, Gansu Province reached 80,000 people /day.

Wang Weidong, Director of the Economic Department of the State Sports General Administration, once said that China’s sports tourism has entered the golden period of development, but it still faces a low level of profitability and few profitable projects. problem. It is necessary to constantly enrich the event activities in the scenic spot, cultivate the event as a tourism product, build a brand line of sports tourism, establish a professional talent team, do a good job in public service, and promote the sports tourism industry to a new level.

In 2017, the sports town became a new hot spot for the integration of sports industry and other industries. In August this year, the General Office of the State Sports General Administration announced the first batch of pilot projects for sports and leisure towns. A total of 96 projects in 31 provinces and municipalities across the country were short-listed. According to relevant data, there were more than 200 sports towns under construction in 2017. At present, the sports towns under construction mainly focus on outdoor sports, marathons, ice and snow, football, bicycles and other high-volume sports.

For sports towns, many experts have expressed their views. Some people think that the construction of sports towns must emphasize sustainable vitality and make full use of sports. Experiences, repeated consumption, cross-border, integration and other functions, with the sports industry as the entrance, to achieve the effect of revitalizing the real economy industry. Some experts believe that the current sports industry is still in the stage of high investment and low return. To achieve stable profitability of sports towns, we must adopt the “sports +” model to promote the development of industry integration. For example, the industry collection of “sports + tourism”, “sports + culture” and even “+N” will integrate and develop a number of industries closely related to ecological advantages, with sports as the port, tourism as the attraction, and culture as the feature. Taking products as a profit point, it produces a large range of economies of scale and branding. Some experts also said that smart sports should be based on big data, cloud computing and Internet of Things technologies, with competitive sports, national fitness, sports industry as the basic framework, integrating education, medical, tourism, culture and other “sports +” resources. A more advanced ecosystem.

In short, the integration of sports and tourism, science and technology, culture, education, health care, pension, Internet, film and television, finance, manufacturing and other industries can effectively promote the innovation and development of the sports industry, which is a common view of the industry. However, although the development of “Sports+” is gratifying, the potential for integrated development still needs to be tapped.

China Sports News – Wang Hui