Online advertising giants such as Google and Facebook have promised entrepreneurs an effective way to reach consumers at affordable cost. However, following a series of policy suppression measures, this was not exactly the case for encryption and foreclosure operations.
By tapping into a corner with more drastic advertising bans, a Dutch-based encryption exchange found an alternative to the restrictive new Google and Facebook rules in traditional outdoor advertising. Instead of placing ads on the internet, SATOS turned an entire bus into an ad for the encryption exchange service.
"The idea of marketing outside the house came to us when most promotional platforms turned their backs on cryptosystems," said City Marketing Director Stijn Jager at Hard Fork. "Google and Facebook did not allow us to advertise anymore. What was our way (highly targeted) communication with our target audience. "
(Keep in mind that both Google and Facebook have since reviewed their advertising policies to allow specific campaigns related to encryption and blockchain).
That's when he arrived at Jager: the target audience of SATOS can be much wider than originally believed. "WBitcoin BTC has been talking to any office, everyone – literally all of us – was our target audience, "Jager told us." We started thinking about replacing Google mainly. "
Shortly afterwards, SATOS launched its first buses advertising in July. It did not take long before people started to observe.
– Famous Hubble Cages (@FamousCryptoHub) July 5, 2018
This was what I saw in Amsterdam while I was waiting on my bus from Bitcoin
"We appreciate ourselves that we are unique and distinct," said Jager proudly. "Not only is the bus unique but the (Dutch) copy has internal jokes." Referring to the massive explosion of last year's encryption market (which we all know did not last long), the writing on the bus states: Bus; You can still sign in [on the hype]. "
I asked SATOS for the cost of decorating a whole bus with branding and while Jager said the ad is a "bus" more economical than a tram ", avoided sharing the exact percentages. This is absolutely fair. But I was still curious, so I sent my question to the owners of advertising spots.
For recording, almost anyone can perform a similar bus advertising campaign. Indeed, GVB – the Public Transport Enterprise operating as a public transport operator in Amsterdam – offers a number of promotional opportunities on its website.
GVB places its advertising efforts on creative organizations. I have called the appropriate body to place ads on buses, JCDecaux, and (although I have made it clear that I only have questions about one of the campaigns that have been in progress), I was quickly directed to one of their account managers.
Despite my identification as a journalist, the account manager has ignored my queries (perhaps because of a uniformly unstable connection to the network) and has directly determined their ad rates. You know how it goes: sales will sell people. It turns out that it costs $ 285 (or € 250 at local rates) to run a small advertising spot on a bus for a week.
Fully immersed in my job as a random advertiser, I searched for the cost of decorating the entire bus in the ads. According to this account manager, each bus has about 10 worth of advertising 250 euros each. So you can practically use your own ad-bus for about € 2,500 a week.
For those of you who are wondering how effective buses are, Jager says SATOS is "very happy with the approach and attention "created by the campaign.
However, Jager is quick to clarify the campaign to increase the brand awareness and not to attract new users. "Advertising on the buses is quite new. With this campaign, we priority over gross area,"Jager Hard Fork said."We would have liked to get 20 people to take a picture of the bus and share it with friends, up to 200 people just passing through the ad. "
Sure, there may be better ways for people to reach encryption than attract a circle of advertising messages that left tons of naive investors with empty pockets. But hey: it's definitely an improvement with regard to false partnership announcements.
Disclaimer: This is by no means a validation of any products or companies mentioned in this report. The purpose of this presumption is simply to shed light on the advertising trends associated with encryption and to further investigate the current state of advertising in the block chain industry.
Post 2 November 2018 – 13:09 UTC